Add-ons

We've moved specialized functionality into add-ons so you never pay for things you don't need.

Identified events

Store data about people, track users across multiple visits and devices, and create cohorts and visualizations based on person profile properties.

Pricing starts at $0.000198/event

First 1,000,000 events/mo free

Features

Identified events

Enhance your user data with properties and attribution data. Great for tracking user behavior across devices and sessions and tracking person changes over time.

Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0001980/event
2-15 million
$0.0000697/event
15-50 million
$0.0000360/event
50-100 million
$0.0000146/event
100-250 million
$0.0000037/event
250 million+
$0.0000010/event

Group analytics

Associate events with a group or entity - such as a company, community, or project. Analyze these events as if they were sent by that entity itself. Great for B2B, marketplaces, and more.

Pricing starts at $0.000071/event

First 1,000,000 events/mo free

Examples of how to use groups

B2B SaaS app

Aggregate events at an account-level. Calculate metrics like:

  • number of daily active companies
  • company churn rate
  • How many companies have adopted a new feature.

Collaborative, project-based services

For project-based products like Notion, Jira, or Figma, create a project group type to calculate:

  • metrics at a project level
  • users per project
  • project engagement

Communication-based apps

For a product like Slack, you can create a channel group type to measure:

  • the average number of messages per channel
  • the number of monthly active channels
  • total number of channel participants

Social media apps

For a social network-type product, create a post group type to measure:

  • average number of replies per post
  • total count of unique posters per month

Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0000710/event
2-15 million
$0.0000300/event
15-50 million
$0.0000189/event
50-100 million
$0.0000105/event
100-250 million
$0.0000040/event
250 million+
$0.0000029/event

Data pipelines

Get your PostHog data into your data warehouse or other tools like BigQuery, Redshift, Customer.io, and more.

Pricing starts at $0.000062/event

First 1,000,000 events/mo free

Benefits

Send event data to a data warehouse

If you have a data lake or data warehouse, you can use destinations to send PostHog event data there, while ensuring you still have that data in PostHog to perform your analytics processes.

Library of pre-built templates

Choose from hundreds of pre-built templates, including Slack, Discord, Customer.io, and more.

Customizability with Hog

Use our powerful Hog language to write completely custom destinations.

Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0000620/event
2-15 million
$0.0000260/event
15-50 million
$0.0000164/event
50-100 million
$0.0000091/event
100-250 million
$0.0000047/event
250 million+
$0.0000025/event

Mobile session replay

Record and replay mobile app sessions.

Pricing starts at $0.01/mobile recording

First 2,500 mobile recordings/mo free

Features

Mobile session replay

Record and replay mobile app sessions.

Pricing breakdown
First 2.5k mobile recordings
$0.0000/mobile recording
2.5-15k
$0.0100/mobile recording
15-50k
$0.0070/mobile recording
50-150k
$0.0040/mobile recording
150-500k
$0.0034/mobile recording
500k+
$0.0030/mobile recording

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