CDP Team

People

What we're building

  • PostHog Customer Data Platform

    We cover some of the functionality of existing CDP solutions, such as Segment. By creating a UI which specifically encompasses the ideas of "Sources" and "Destinations", along with building out more of the integrations, we can turn PostHog into a leading CDP solution.

    Project updates

    No updates yet. Engineers are currently hard at work, so check back soon!

Recently shipped

Realtime destinations now in open beta

New betas are always exciting - partly because they give you a chance to try new features and partly because beta users often unlock exclusive benefits when the beta ends. And, on that note, we've just released the first beta for real-time destinations.

Real-time destinations are exactly what they sound like - a way to send data in real-time to a wide range of destinations, including Slack, Hubspot, Customer.io, Intercom, Zapier, and loads more. We have templates set up for all of these, as well as the ability to use HTTP webhooks.

There's currently no limit on how many events you can send to a destination, and the beta is open to everyone. You'll need to be using the data pipelines add-on to test it, however.

Goals

Q3 objectives

😍 Widespread usage of the new CDP

  • Generally available to all customers
  • 5 happy customers (tight feedback loop with them)
  • Get all post-ingestion plugins migrated to Hog Functions

📤 Messaging V1

  • Build on top of hog functions to have “HogWorkflows”
  • Requirements gathering - what do we need to build here
  • Internal workflows typically built on other tools are now built in PostHog

🧱 Hog Functions as a building block

  • Work with other teams to spread understanding of the power of Hog (functions)
  • Generate various use cases for embeddable functions
    • Multiple sources for functions (ActivityLog, InternalEvents, Alerts)
    • More destinations for functions (tracking events, updating person properties)

Handbook

Features

Many of these already exist in some form - a lot of the work here is around presenting CDP as a complete product by surfacing these things or making them easier to do:

  • Client data capture
  • Global transformations
  • Destination transformations
  • Identity resolution
  • Destination delivery
  • Data warehousing

Slack channel

#team-cdp