Marketing Team

Marketing Team

Marketing Team

People
Roadmap & recently shipped
Goals
Handbook

People

Recently shipped

New and improved migration guides

Not using PostHog? Now it's easier to fix that with our migration guides.

We added many new guides as well as rewriting and testing the existing ones. This includes guides for Amplitude, Google Analytics, Heap, LaunchDarkly, Matomo, Mixpanel, Pendo, and Statsig.

Happy migrating!

Goals

Become famous for mobile analytics

Rationale: We're well-known for SaaS, but less so for mobile. Open beta of mobile replay is an opportunity to grow.
Contributors: All (Owned by Lior)
What we'll ship: Issue
We'll know we're successful when: When we see accelerating usage of mobile SDKs and word-of-mouth mentions

Side quests

Landing pages for use cases (Andy)
More data warehouse tutorials and templates (Ian)
Refreshing our paid ads strategy (Andy & Charles)
A clear and repeatable social strategy and style for X and LinkedIn (James)
Migration guides for popular alternatives (Ian)
Cool new T-shirts we can promote (Lottie)
Refresh and stock PMF guide on the mech store (Lottie)
Comparison page refreshes + landing page test (Andy)

Ongoing but not increasing focus

PostHog for LLMs (Lior)
Newsletter (All)
Billboards (Charles)

Handbook

Slack channel

#team-marketing

Budget

Budget is here (internally viewable only)