People

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People in PostHog represent the users behind your events. You can view them in the People tab.

People have person profiles with properties. This enables you to do things like:

  • Filter on person properties
  • Create cohorts
  • Use person properties for targeting feature flags, A/B tests, and surveys.
  • Track initial UTM values and referrers across anonymous and identified users.
  • Query the persons table using SQL insights

How to create person profiles

When you capture your first identified event for a user, it creates a person profile for them. Then, any future events captured are attributed to this profile. You can also set properties for the person.

Viewing person profiles

Clicking on a person in the People tab opens their profile and shows all their properties.

Person profile
  • Events shows all the events a person has triggered, which you can search and filter to find specific events.

  • Recordings shows all of the session replays a person has generated. Note this is subject to the retention policy of your plan, so people who haven't been active recently may have none.

  • Cohorts shows all the cohorts a person belongs to.

  • Related groups: shows groups (e.g. organizations, projects, and instances) a person belongs to.

  • Feature flags: shows all feature flags that are enabled for the person.

  • History: shows any manual changes that have been made to the person's profile.

Deleting person data

In the PostHog app

  • Search for the person via their unique ID. For example, their email.
  • Click on the person's ID
  • Click Delete person to remove them and all their associated data. You will be prompted to confirm this action.

Via the API

You can also delete persons data via the API. See the Data Deletion docs for more information.

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What are cohorts? Cohorts enable you to easily create a list of users who have something in common, such as completing an action or having the same property . Here are a few examples of the cohorts you can create: Users who work at the same company. Users who used your app in the last week. Users who churned from your product. Users who signed up recently. Users who viewed the signup page, but didn't convert. Your cohorts are available in the People page under the Cohorts tab. Note…

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